Built By Advisors
For Advisors

AiK2 Insurance Services was built on the vision and collaboration of two industry leaders: K2 Placements (K2) and Wealth Advisor Growth Network (WAGN). K2 is a leading wholesaler that works with carriers and focuses on improving the insurance ecosystem along with its sister company KORE Insurance Holdings, LLC, one of the largest privately owned Property and Casualty firms in the United States. WAGN is a leading consultancy that helps wealth firms unlock growth and improve their businesses.

As former advisors and insurance experts, we understand your unique situation and have custom-designed exclusive and proprietary solutions to manage your specific risks and evolving coverage needs. We have also simplified the buying process to save you and your team valuable time and enable you to stay focused on your clients.

The Current Model is Broken

Buying insurance can be complex and time-consuming for wealth firms – leaving them underinsured and overexposed.

Financial advisors often underestimate their exposure to risks. They also tend to rely on insurance brokers who lack understanding of the wealth management industry – and wind up buying generic policies with gaps in coverage.

To compound the problem, the application process is cumbersome – with data-gathering that includes 150+ questions and weeks of back and forth with the insurance firm. As a result, time and money are wasted as risks mount.

We are on a mission to change that for wealth firms.

  • 150+ QUESTIONS

We’ve Rebuilt the Model

AiK2 Insurance Services has made insurance easier to help you protect the complete and unique needs of your wealth management firm.

We have simplified the process and leveraged advanced data and technology to ensure real-time solutions designed
just for you.
In fact, if you are an SEC-registered investment advisor, it’s as quick as 5 minutes and answering less than
10 questions
for a binding quote.

We can also provide a free risk report to help you better understand your potential exposures and recommend changes you can adopt to mitigate risk and lower premiums.

In addition, our high-tech platform and full spectrum of solutions enable you to buy and manage all your essential policies in one convenient place – ensuring complete, continuous, and cost-effective coverage.

  • 5 Minutes
  • <10 Questions
  • Complete &

Full Spectrum of Solutions

Our solutions are designed to meet the unique needs of advisors, including proprietary and exclusive products that only we will have the legal right to distribute in the financial advisory market.


Errors &
Omissions (E&O)

Complete professional
liability insurance

Directors &
Officers (D&O)

Protection of executives and


Coverage for breaches, hacks
and data losses


Covering workplace-related
illnesses and injuries

Business Owners
Policy (BOP)

Combined property
and casualty policy

Employment Practices
Liability Insurance (EPLI)

Protects against alleged


Protects against theft of physical property


Protects against acts of
dishonesty as plan fiduciaries

We can customize a bundle to ensure complete coverage for your firm – tying together E&O, D&O, Cyber and BOP and/or adding Workers’ Compensation and EPLI to enable a full package. You can also buy individual policies as desired – for instance, if you are one of the 75% of RIAs that do not currently carry Cyber Insurance but know it’s time to level up coverage.

We Did the Hard Work for You

We set out on a mission to make insurance simple, transparent and relevant to the unique risks and needs of wealth managers. To do so, we brought together industry-leading insurance, wealth management, and insurtech experts to study every data point (and pain point), transform the process. and design exclusive and proprietary solutions.

Our Roadmap to Transformation


Established partnerships with industry leaders – K2 Placements, Wealth Advisor Growth Network and leading insurtech platforms.


Studied extensive data – visiting over 2,000 wealth management firms, conducting market research with RIA Channel and using proprietary data analytics to risk profile over 8,300 wealth firms.


Built a risk matrix to test current underwriting and collaborated with underwriters to identify areas where unique risks to wealth managers were not categorized correctly or not understood in enough operational details.


Streamlined data collection by identifying data points that are collected but not relevant to underwriting decisions.


Assessed over a dozen technology platforms to ensure efficiencies in the client information gathering, reporting, and binding process.


Designed insurance solutions to meet the unique needs of wealth managers, including cost-effective bundles and exclusive products.

Our Unique Partners

Complete Insurance Solutions
Powered by K2 Placements

Our insurance solutions are powered by K2 Placements, a leading wholesaler that works with carriers and focuses on improving the insurance ecosystem along with its sister company Kore Insurance Holdings, LLC, one of the largest privately owned Property and Casualty firms in the U.S. Kore and K2 have over 400 employees across the country and work diligently to provide clients world-class service and innovative solutions. We understand how complex insurance has become and we combine cutting-edge technology, innovation and underwriting expertise to make the experience simpler, faster and smarter for clients. To learn more about K2, please visit k2placements.com

Wealth Management Expertise
Engineered by WAGN

Our industry know-how is led by Wealth Advisor Growth Network (WAGN). As former advisors and now consultants to the wealth industry, we know your business and the specific risks and challenges you face. We also know that insurance is one of your most expensive and confusing line items. We are here to change that. To learn more about the wealth experts behind AiK2 Insurance Services, please visit wagn.biz

Insurtech Platform
Driven by Advanced Technology

Our commitment to making insurance easy for advisors is made possible by leveraging the most advanced technology thinking, gamification and other techniques – and establishing key partnerships with several of the country’s top insurtech platform carriers.

Our Leadership

We are an experienced team of wealth and insurance experts at the ready to protect your firm.


Jay Hummel

Chief Executive Officer


Matt Tobia

Executive Vice President - Insurance Operations


Lucas Dietrich

Executive Vice President - Carrier Management/Program Design


Dan Jones

Vice President - Sales & Marketing


Austin Bushwell

Commercial Lines Associate


De'Marco Davis

Accounting Associate


Ashley Thornton

Director of Strategic Partnerships & Operations

Recent News

Our Advisory Board

A knowledgeable group comprised of wealth, insurance, and technology experts brought together to influence and advise direction at AiK2.


Tyler Bain

Partner, Primark


Bentley Blackmon

CEO, Naviter Wealth


Lindsey Chastain

Accounting Manager, ARGI


Ross Dietrich

CEO, Covered


W. Eric Hehman

CEO, Austin Asset


Alli Jordan

COO, LibertyFi


Clint Sorenson, CFA®, CMT®

Co-Founder, WealthShield

Contact Us

Whether you’re looking for a full comprehensive comparison or just a quote, tell us a few things about your firm to get started – it’s fast and easy!